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| 008 | 211002s2021 ua d f m 000 0 eng d | ||
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_aEG-GiCUC _beng _cEG-GiCUC |
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| 041 | 0 | _aeng | |
| 049 | _aDeposite | ||
| 097 | _aPh.D | ||
| 099 | _aCai01.05.01.Ph.D.2021.Sh.I | ||
| 100 | 0 | _aSherif Akram Abdelsalam Abdelkarim | |
| 245 | 1 | 4 |
_aThe impact of customer experience on customer engagement and purchaseintention in online brand communities (arab internet users) / _cSherif Akram Abdelsalam Abdelkarim ; Supervised Wael Kortam |
| 246 | 1 | 5 | _aأثر تجربة العميل على ارتباط العميل ونية الشراء فى مجتمعات العلامات التجارية عبر الإنترنت - مستخدمى الإنترنت العرب |
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_aCairo : _bSherif Akram Abdelsalam Abdelkarim , _c2021 |
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_a198 Leaves : _bcharts ; _c30cm |
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| 502 | _aThesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration | ||
| 520 | _aDrawing on the Service EcosystemTheory(from thenetworking, Disruptive innovation,and sustainableperspectives) and Customer Experience and Engagement Theory, this study examines the relationship between Customer Experience, Customer Engagement, and Purchase intentions in online settings. In this study, the proposed conceptual framework included Customer experience is conceptualized (pragmatic, hedonic, sociability, and usability). and Customer engagement is conceptualized (attitudinal and behavioral) engagement. A sample units was undertaken among members of Facebook platform as online communities from The Arab Administrative Development Organization (ARADO) a specialized organization of the League of Arab States ARADO{u2019}s mission is to comprehensively contribute to the organizational development in the Arab countries. In its{u2019} endeavor to fulfill this mission, ARADO has been and is still making efforts to offer services and programs to governments of 22 member states of ARADO. The Data selected from (7) working units for semi-structured interviews (qualitative), and convenience sampling (380) working unit for the questionnaire (quantitative), the response was analyzed statically includes proposed statistical techniques (path analysis and structural equation model) using SPSS and Smart PLS software, to test the relationship and hypothesis | ||
| 530 | _aIssued also as CD | ||
| 653 | 4 | _aCustomer experience | |
| 653 | 4 | _aOnline community | |
| 653 | 4 | _aService ecosystem | |
| 700 | 0 |
_aWael Kortam , _eSupervisor |
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| 856 | _uhttp://172.23.153.220/th.pdf | ||
| 905 |
_aNazla _eRevisor |
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_aShimaa _eCataloger |
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_2ddc _cTH |
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