Essentials of marketing : a global managerial approach /
Perreault, William D.
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - Boston : Irwin/McGraw-Hill, c2000. - xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.).
Includes indexes.
0071179089 (international ed.) 0072894822 (alk. paper)
Marketing.
HF5415 / .M378 2000
Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy. - Boston : Irwin/McGraw-Hill, c2000. - xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.).
Includes indexes.
0071179089 (international ed.) 0072894822 (alk. paper)
Marketing.
HF5415 / .M378 2000