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Essentials of marketing : (Record no. 103357)

MARC details
000 -LEADER
fixed length control field 00940cam a2200265 a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 071122s2000 maua 001 0 eng
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0071179089 (international ed.)
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0072894822 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
Modifying agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415
Item number .M378 2000
092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.8
Item number P455 2000
Edition number 21
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 04
-- 658.8 P455 2000
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Perreault, William D.
245 10 - TITLE STATEMENT
Title Essentials of marketing :
Remainder of title a global managerial approach /
Statement of responsibility, etc. William D. Perreault, Jr., E. Jerome McCarthy.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Boston :
Name of publisher, distributor, etc. Irwin/McGraw-Hill,
Date of publication, distribution, etc. c2000.
300 ## - PHYSICAL DESCRIPTION
Extent xxvii, 592, 27, 10 p. :
Other physical details ill. (some col.) ;
Dimensions 28 cm. +
Accompanying material 1 computer laser optical disc (4 3/4 in.).
500 ## - GENERAL NOTE
General note Includes indexes.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing.
700 1# - ADDED ENTRY--PERSONAL NAME
Personal name McCarthy, E. Jerome
Fuller form of name (Edmund Jerome)
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
No. of Items 2
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Eman
Reviser Rev.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Ibrahim
Reviser Cat
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخزن الكتب - البدروم 11.02.2024 658.8 P455 2000 c.1 Store 01000110187220000 23.09.2023 Books
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخزن الكتب - البدروم 11.02.2024 658.8 P455 2000 c.2 Store 01000110187221000 23.09.2023 Books