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Dans la tete du client /

Zaltman, Gerald.

Dans la tete du client / Gerald Zaltman;Traduit de Langlais par Michel Edery. - Paris: Nouveaux Horizons; c2004. - 381 p. : ill. ; 25 cm.

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Includes bibliographical references (p. 349-365) and index.

Translation of : How customers think : essential insights into the mind of the market / Gerald Zaltman.

ISBN: 2708131036 (alk. paper)

Subjects--Topical Terms:
Consumer behavior--Psychological aspects.
Consumers--Psychology.
Creative thinking.
Marketing--Psychological aspects.

LC Class. No.: HF5415.32 / .Z35 2004

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