Dans la tete du client / (Record no. 106561)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01160cam a2200325 a 4500 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 080708s2004 fr b 01 fred |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 2708131036 (alk. paper) |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GICUC |
| Language of cataloging | fre |
| Transcribing agency | EG-GICUC |
| 041 ## - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of original | fre |
| 050 00 - LIBRARY OF CONGRESS CALL NUMBER | |
| Classification number | HF5415.32 |
| Item number | .Z35 2004 |
| 092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.8342 |
| Item number | Z22 |
| Edition number | 21 |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | 04 |
| -- | 658.8342 Z22 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Zaltman, Gerald. |
| 245 10 - TITLE STATEMENT | |
| Title | Dans la tete du client / |
| Statement of responsibility, etc. | Gerald Zaltman;Traduit de L{u2019}anglais par Michel Edery. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Paris: |
| Name of publisher, distributor, etc. | Nouveaux Horizons; |
| Date of publication, distribution, etc. | c2004. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 381 p. : |
| Other physical details | ill. ; |
| Dimensions | 25 cm. |
| 500 ## - GENERAL NOTE | |
| General note | American Window |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Includes bibliographical references (p. 349-365) and index. |
| 546 ## - LANGUAGE NOTE | |
| Language note | Translation of : How customers think : essential insights into the mind of the market / Gerald Zaltman. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumer behavior |
| General subdivision | Psychological aspects. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Consumers |
| General subdivision | Psychology. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Creative thinking. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| General subdivision | Psychological aspects. |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Edery, Michel . |
| 902 ## - LOCAL DATA ELEMENT B, LDB (RLIN) | |
| No. of Items | 1 |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Eman |
| Reviser | Rev |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Ibrahim |
| Reviser | Cat |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Copy number | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | 658.8342 Z22 Am.W. | 01000110188369000 | 05.07.2024 | C.1 | Books |