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Marketing: the firm's viewpoint

Otteson, Schuyler Franklin, 1917-

Marketing: the firm's viewpoint [by] Schuyler F. Otteson, William G. Panchar [and] James M. Patterson. - New York, Macmillan [1964] - xiii, 718 p. illus. 25 cm. - The Macmillan marketing series .

Bibliographical footnotes.

Subjects--Topical Terms:
Marketing.

LC Class. No.: HF5415 / .O83 1964

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