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Marketing communications : engagements, strategies, and practice /

Fill, Chris.

Marketing communications : engagements, strategies, and practice / Chris Fill. - 4th ed. - England : Prentice Hall, 2005. - 911 p.; 28 cm.

Includes bibliographical references and index.

ISBN: 0273687727 (alk. paper)

LCCN: 2005048672

Subjects--Topical Terms:
Communication in marketing.
Marketing channels.
Sales promotion.

LC Class. No.: HF5415.123 / .F55 2005

Dewey Class. No.: 658.802

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