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Marketing communications : (Record no. 122154)

MARC details
000 -LEADER
fixed length control field 00909cam a22003018a 4500
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 050420s2005 enk f 001 0 eng
010 ## - LIBRARY OF CONGRESS CONTROL NUMBER
LC control number 2005048672
020 ## - INTERNATIONAL STANDARD BOOK NUMBER
International Standard Book Number 0273687727 (alk. paper)
040 ## - CATALOGING SOURCE
Original cataloging agency DLC
Transcribing agency DLC
050 00 - LIBRARY OF CONGRESS CALL NUMBER
Classification number HF5415.123
Item number .F55 2005
082 00 - DEWEY DECIMAL CLASSIFICATION NUMBER
Classification number 658.802
Edition number 22
092 04 - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC)
Classification number 658.802
Item number F484 2005
Edition number 21
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number 04
-- 658.802 F484 2005
100 1# - MAIN ENTRY--PERSONAL NAME
Personal name Fill, Chris.
245 10 - TITLE STATEMENT
Title Marketing communications :
Remainder of title engagements, strategies, and practice /
Statement of responsibility, etc. Chris Fill.
250 ## - EDITION STATEMENT
Edition statement 4th ed.
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. England :
Name of publisher, distributor, etc. Prentice Hall,
Date of publication, distribution, etc. 2005.
300 ## - PHYSICAL DESCRIPTION
Extent 911 p.;
Dimensions 28 cm.
504 ## - BIBLIOGRAPHY, ETC. NOTE
Bibliography, etc. note Includes bibliographical references and index.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Communication in marketing.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Marketing channels.
650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM
Topical term or geographic name entry element Sales promotion.
902 ## - LOCAL DATA ELEMENT B, LDB (RLIN)
No. of Items 1
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Eman
Reviser Rev.
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Jamal
Reviser Cat.
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Books
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Copy number Koha item type
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخزن الكتب - البدروم 11.02.2024 658.802 F484 2005 Store 01000110194633000 23.09.2023 C.1 Books