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Creating do-it-yourself customers : how great customer experiences build great companies /

Honebein, Peter C., 1963-

Creating do-it-yourself customers : how great customer experiences build great companies / Peter C. Honebein, Roy F. Cammarano. - Australia : Thomson; American Marketing Association (AMA) c2005. - xv, 264 p. : ill. ; 24 cm.

Includes bibliographical references (p.46-253) and index.

0324311540 9780324311549

2005019734


Consumer education.
Customer relations.

TX335 / .H5525 2005

640.73