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Advertising : a very short introduction /

Fletcher, Winston.

Advertising : a very short introduction / Winston Fletcher. - Oxford ; New York : Oxford University Press, 2010. - 140 p. : ill. ; 18 cm. - Very short introductions ; 234 . - Very short introductions ; 234 .

Includes bibliographical references (p. 133-153) and index.

ISBN: 9781420067040 (hardcover : alk. paper)

LCCN: 2009011181

Subjects--Topical Terms:
Advertising

LC Class. No.: RA1226 / .N485 2010

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