Media research techniques /
Berger, Arthur Asa, 1933-
Media research techniques / Arthur Asa Berger. - Newbury Park, Calif. : Sage Publications, c1991. - vii, 148 p. : ill. ; 23 cm.
Includes bibliographical references (p. 142-143) and indexes.
080394179X 0803941803 (pbk.)
90025948
Mass media -- Research -- Methodology.
P91 / .B44 1991
Media research techniques / Arthur Asa Berger. - Newbury Park, Calif. : Sage Publications, c1991. - vii, 148 p. : ill. ; 23 cm.
Includes bibliographical references (p. 142-143) and indexes.
080394179X 0803941803 (pbk.)
90025948
Mass media -- Research -- Methodology.
P91 / .B44 1991