The effect of advertising on demand : Empirical results for FMCGs in Egypt /
Miriam Refaat Bebawy
The effect of advertising on demand : Empirical results for FMCGs in Egypt / Miriam Refaat Bebawy ; Supervised Guenter Lang - Cairo : Miriam Refaat Bebawy , 2010 - 92 Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate studies and scientific Research - Department of Management
Pervious literature that discussed competition, the factors that determine it and ways of its measurement are a lot and diverse; they include many factors like the price of the product and its advertising (Kitchen 1989, 41). Advertising has long been perceived as a waste of resources by classical economists. Despite this fact, it has concluded that it has potential for an economic importance either as a form of insurance that brings about stability into the business environment or as a monopolizing agent, a tool that firms can utilize to have some control over economic processes
The effect of advertising on demand : Empirical results for FMCGs in Egypt / Miriam Refaat Bebawy ; Supervised Guenter Lang - Cairo : Miriam Refaat Bebawy , 2010 - 92 Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate studies and scientific Research - Department of Management
Pervious literature that discussed competition, the factors that determine it and ways of its measurement are a lot and diverse; they include many factors like the price of the product and its advertising (Kitchen 1989, 41). Advertising has long been perceived as a waste of resources by classical economists. Despite this fact, it has concluded that it has potential for an economic importance either as a form of insurance that brings about stability into the business environment or as a monopolizing agent, a tool that firms can utilize to have some control over economic processes