The effect of advertising on demand : (Record no. 42336)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01498cam a2200265 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223030815.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130330s2010 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Gift |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.34.M.Sc.2010.Mi.E |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Miriam Refaat Bebawy |
| 245 14 - TITLE STATEMENT | |
| Title | The effect of advertising on demand : |
| Remainder of title | Empirical results for FMCGs in Egypt / |
| Statement of responsibility, etc. | Miriam Refaat Bebawy ; Supervised Guenter Lang |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Miriam Refaat Bebawy , |
| Date of publication, distribution, etc. | 2010 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 92 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - German University - Faculty of Postgraduate studies and scientific Research - Department of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | Pervious literature that discussed competition, the factors that determine it and ways of its measurement are a lot and diverse; they include many factors like the price of the product and its advertising (Kitchen 1989, 41). Advertising has long been perceived as a waste of resources by classical economists. Despite this fact, it has concluded that it has potential for an economic importance either as a form of insurance that brings about stability into the business environment or as a monopolizing agent, a tool that firms can utilize to have some control over economic processes |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Guenter Lang , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | Cai01.34.M.Sc.2010.Mi.E | 01010110060169000 | 05.07.2024 | Thesis |