The role of online communities in shaping the Egyptian voters, behavior in transtional periods : A political marketing study /
Yassmien Ahmed Yehia
The role of online communities in shaping the Egyptian voters, behavior in transtional periods : A political marketing study / دراسة فى التسويق السياسى : دور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية Yassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby - Cairo : Yassmien Ahmed Yehia , 2014 - 163 Leaves ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration
The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust
Online communities Political marketing The Egyptian voters
The role of online communities in shaping the Egyptian voters, behavior in transtional periods : A political marketing study / دراسة فى التسويق السياسى : دور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية Yassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby - Cairo : Yassmien Ahmed Yehia , 2014 - 163 Leaves ; 30cm
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration
The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust
Online communities Political marketing The Egyptian voters