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The role of online communities in shaping the Egyptian voters, behavior in transtional periods : (Record no. 49137)

MARC details
000 -LEADER
fixed length control field 01948cam a2200337 a 4500
003 - CONTROL NUMBER IDENTIFIER
control field EG-GiCUC
005 - DATE AND TIME OF LATEST TRANSACTION
control field 20250223031133.0
008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION
fixed length control field 150114s2014 ua f m 000 0 eng d
040 ## - CATALOGING SOURCE
Original cataloging agency EG-GiCUC
Language of cataloging eng
Transcribing agency EG-GiCUC
041 0# - LANGUAGE CODE
Language code of text/sound track or separate title eng
049 ## - LOCAL HOLDINGS (OCLC)
Holding library Deposite
097 ## - Thesis Degree
Thesis Level M.Sc
099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC)
Classification number Cai01.05.01.M.Sc.2014.Ya.R
100 0# - MAIN ENTRY--PERSONAL NAME
Personal name Yassmien Ahmed Yehia
245 14 - TITLE STATEMENT
Title The role of online communities in shaping the Egyptian voters, behavior in transtional periods :
Remainder of title A political marketing study /
Statement of responsibility, etc. Yassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby
246 15 - VARYING FORM OF TITLE
Title proper/short title دراسة فى التسويق السياسى :
Remainder of title دور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية
260 ## - PUBLICATION, DISTRIBUTION, ETC.
Place of publication, distribution, etc. Cairo :
Name of publisher, distributor, etc. Yassmien Ahmed Yehia ,
Date of publication, distribution, etc. 2014
300 ## - PHYSICAL DESCRIPTION
Extent 163 Leaves ;
Dimensions 30cm
502 ## - DISSERTATION NOTE
Dissertation note Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration
520 ## - SUMMARY, ETC.
Summary, etc. The study represent on of the earliest to done in the field of political marketing in Egypt. it investigates the Egyptian voter behavior during the 2012 presidential elections while considering the use of Facebook as a source of political information. Four cognitive domains that were assumed to guide the voter behavior including issues and policies, social imagery, candidate image and personal events were tested as well as three factors related to the use of Facebook as a source of political information including perceived benefits, overall technical quality and emotional trust
530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE
Additional physical form available note Issued also as CD
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Online communities
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term Political marketing
653 #4 - INDEX TERM--UNCONTROLLED
Uncontrolled term The Egyptian voters
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Ahmed Ghoneim ,
Relator term
700 0# - ADDED ENTRY--PERSONAL NAME
Personal name Tamer Elsharnouby ,
Relator term
856 ## - ELECTRONIC LOCATION AND ACCESS
Uniform Resource Identifier <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a>
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Aml
Reviser Cataloger
905 ## - LOCAL DATA ELEMENT E, LDE (RLIN)
Cataloger Nazla
Reviser Revisor
942 ## - ADDED ENTRY ELEMENTS (KOHA)
Source of classification or shelving scheme Dewey Decimal Classification
Koha item type Thesis
Holdings
Source of classification or shelving scheme Not for loan Home library Current library Date acquired Full call number Barcode Date last seen Koha item type Copy number
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة قاعة الرسائل الجامعية - الدور الاول 11.02.2024 Cai01.05.01.M.Sc.2014.Ya.R 01010110064433000 22.09.2023 Thesis  
Dewey Decimal Classification   المكتبة المركزبة الجديدة - جامعة القاهرة مخـــزن الرســائل الجـــامعية - البدروم 11.02.2024 Cai01.05.01.M.Sc.2014.Ya.R 01020110064433000 22.09.2023 CD - Rom 64433.CD