Assessing sustainability marketing from macromarketing perspective : A multi-stakeholder approach /
Soha Ahmed Elsayed Hamed Abutaleb
Assessing sustainability marketing from macromarketing perspective : A multi-stakeholder approach / Soha Ahmed Elsayed Hamed Abutaleb ; Supervised Noha Elbassiouny - Cairo : Soha Ahmed Elsayed Hamed Abutaleb , 2017 - 272 Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management
The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development
Macromarketing Sustainability marketing Sustainable development
Assessing sustainability marketing from macromarketing perspective : A multi-stakeholder approach / Soha Ahmed Elsayed Hamed Abutaleb ; Supervised Noha Elbassiouny - Cairo : Soha Ahmed Elsayed Hamed Abutaleb , 2017 - 272 Leaves : charts ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management
The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development
Macromarketing Sustainability marketing Sustainable development