Assessing sustainability marketing from macromarketing perspective : (Record no. 72196)
[ view plain ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01493cam a2200301 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223032308.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 190529s2017 ua d f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Gift |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.34.M.Sc.2017.So.A |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Soha Ahmed Elsayed Hamed Abutaleb |
| 245 10 - TITLE STATEMENT | |
| Title | Assessing sustainability marketing from macromarketing perspective : |
| Remainder of title | A multi-stakeholder approach / |
| Statement of responsibility, etc. | Soha Ahmed Elsayed Hamed Abutaleb ; Supervised Noha Elbassiouny |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Soha Ahmed Elsayed Hamed Abutaleb , |
| Date of publication, distribution, etc. | 2017 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 272 Leaves : |
| Other physical details | charts ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Macromarketing |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sustainability marketing |
| 653 #4 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Sustainable development |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Noha Elbassiouny , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Shimaa |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | Cai01.34.M.Sc.2017.So.A | 01010110078247000 | 05.07.2024 | Thesis |