MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01772cam a2200313 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
EG-GiCUC |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
180530s2017 ua do f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
EG-GiCUC |
| Language of cataloging |
eng |
| Transcribing agency |
EG-GiCUC |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 049 ## - LOCAL HOLDINGS (OCLC) |
|---|
| Holding library |
Deposite |
| 097 ## - Thesis Degree |
|---|
| Thesis Level |
M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) |
|---|
| Classification number |
Cai01.13.02.M.Sc.2017.Sa.A |
| 100 0# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Salah Eldin Ahmed Salah Derbala |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Architisement the role of architecture in the advertising industry / |
| Statement of responsibility, etc. |
Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed |
| 246 15 - VARYING FORM OF TITLE |
|---|
| Title proper/short title |
العمارة و الإعلان دور العمارة في صناعة الإعلان |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cairo : |
| Name of publisher, distributor, etc. |
Salah Eldin Ahmed Salah Derbala , |
| Date of publication, distribution, etc. |
2017 |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
177 P. : |
| Other physical details |
charts , photographs ; |
| Dimensions |
30cm |
| 502 ## - DISSERTATION NOTE |
|---|
| Dissertation note |
Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering |
| 520 ## - SUMMARY, ETC. |
|---|
| Summary, etc. |
The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE |
|---|
| Additional physical form available note |
Issued also as CD |
| 653 #4 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Advertising |
| 653 #4 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Architecture |
| 653 #4 - INDEX TERM--UNCONTROLLED |
|---|
| Uncontrolled term |
Architisement |
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hisham Sherif Gabr , |
| Relator term |
|
| 700 0# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Mahmoud Moustafa Elsayed , |
| Relator term |
|
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| Cataloger |
Nazla |
| Reviser |
Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) |
|---|
| Cataloger |
Shimaa |
| Reviser |
Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Thesis |
