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Architisement the role of architecture in the advertising industry / Salah Eldin Ahmed Salah Derbala ; Supervised Hisham Sherif Gabr , Mahmoud Moustafa Elsayed

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Salah Eldin Ahmed Salah Derbala , 2017Description: 177 P. : charts , photographs ; 30cmOther title:
  • العمارة و الإعلان دور العمارة في صناعة الإعلان [Added title page title]
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  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Summary: The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.
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Item type Current library Home library Call number Copy number Status Date due Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.M.Sc.2017.Sa.A (Browse shelf(Opens below)) Not for loan 01010110075135000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.M.Sc.2017.Sa.A (Browse shelf(Opens below)) 75135.CD Not for loan 01020110075135000

Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering

The research discusses the role that architecture plays in the advertising industry for non architectural products. A categorization framework was conducted to show the different ways of using architecture in advertising for non architectural products. An empirical study was conducted to gather opinions and insights of architects and laypeople from Egypt on the different new ways architecture can be used in advertising. The results were gathered and analyzed to rank the uses of architecture in advertising from the most appealing to the least and are they applicable in Egypt or not.

Issued also as CD

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