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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.
Material type:
TextPublication details: New York : McGraw-Hill , c2008.Description: xix, 264 p. : ill. ; 24 cmISBN: - 0071494413
- 9780071494410
- Brand promise
- 658.8/27 22
- HD69.B7 K623 2008
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.827 K674 (Browse shelf(Opens below)) | C.1 | Available | 01000110189030000 |
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| 658.827 C5279 ادارة العلامات التجارية العالمية / | 658.827 D293 2010 From Brand Vision to Brand Evaluation : The strategic process of growing and strengthening brands / | 658.827 K453 Store Brand management / | 658.827 K674 The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / | 658.827 K874 Ingredient branding : making the invisible visible / | 658.827 R188 2007 كيف تضع علامة تجارية لمنتجاتك و ترويجها / | 658.827 R188 2007 كيف تضع علامة تجارية لمنتجاتك و ترويجها / |
Includes bibliographical references (p. 247-253) and indexes.
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