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The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.
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TextPublication details: Armonk, N.Y. : M.E. Sharpe, c2006.Description: xviii, 449 p. : ill. ; 27 cmISBN: - 0765614901 (cloth : alk. paper)
- 076561491X (pbk. : alk. paper)
- 9780765614902 (cloth : alk. paper)
- 9780765614919 (pbk. : alk. paper)
- 658.812 22
- HF5415 .S377 2006
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.812 S4914 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110194632000 |
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| 658.812 R626 2007 الريادة والتفوق فى الخدمة / | 658.812 R626 2007 c.3 Store الريادة والتفوق فى الخدمة / | 658.812 S4642 Angel customers & demon customers : discover which is which and turbo-charge your stock / | 658.812 S4914 Store The service-dominant logic of marketing : dialog, debate, and directions / | 658.812 S519 The customer revolution : how to thrive when customers are in control / | 658.812 S8792 2006 التسويق من خلال علاقتك بالعملاء / | 658.812 S8792 2006 التسويق من خلال علاقتك بالعملاء / |
Includes bibliographical references and index.
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