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Basic marketing research / Gilbert A. Churchill, Jr.
Material type:
TextSeries: The Dryden Press series in marketingPublication details: Fort Worth : Dryden Press, c1996.Edition: 3rd International edDescription: xvii, 863 p. : col. ill., col. maps ; 27 cmISBN: - 0030983673
- 9780030168871
- Marketing research
- 658.83 20
- HF5415.2 .C49 1996
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.83 C5632 1996 Store (Browse shelf(Opens below)) | C.1 | Available | 01000110195100000 |
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| 658.83 B362b بحوث التسويق / | 658.83 B7895 1981 M.K Marketing research : text and cases / | 658.83 B7963 2008 Questionnaire design : how to plan, structure and write survey material for effective market research / | 658.83 C5632 1996 Store Basic marketing research / | 658.83 C5632 2001 c.1 Store Basic marketing research / | 658.83 C5632 2001 c.2 Store Basic marketing research / | 658.83 E787 Store Essentials of marketing research / |
One "Statistics command summary" chart inserted.
Includes bibliographical references and index.
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