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Promotional strategy : managing the marketing communications process / James F. Engel, Martin R. Warshaw, Thomas C. Kinnear.
Material type:
TextSeries: The Irwin series in marketingPublication details: Burr Ridge, Ill. : Irwin, 1994.Edition: 8th edDescription: xv, 624 p. : ill. (some col.) ; 24 cmISBN: - 0256122407
- 658.8 20
- HF5415 .E65 1994
| Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 E572 1994 (Browse shelf(Opens below)) | C.1 | Available | 01000110198387000 |
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| 658.8 C9989 2001 Marketing management / | 658.8 D622 ادارة التسويق من منظور العادات الشرائية : مدخل سلوكى / | 658.8 D622 ادارة التسويق من منظور العادات الشرائية : مدخل سلوكى / | 658.8 E572 1994 Promotional strategy : managing the marketing communications process / | 658.8 E9272 2002 c.1 Store Marketing : marketing in the 21st century / | 658.8 E9272 2002 c.2 Store Marketing : marketing in the 21st century / | 658.8 E933 Am.W. The entrepreneur's guide to marketing / |
Includes bibliographical references and index.
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