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The media handbook : a complete guide to advertising media selection, planning, research, and buying / Helen Katz.
Material type:
TextSeries: Routledge communication seriesPublication details: New York : Routledge, 2010.Edition: 4th edDescription: 212 p. : ill. ; 24cmISBN: - 0203864557
- 0415873533
- 0415873541
- 9780203864555
- 9780415873536
- 9780415873543
- HF5826.5 .K38 2010
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قاعة الكتب - الدور الثاني | المكتبة المركزبة الجديدة - جامعة القاهرة | 659 K1984 2010 (Browse shelf(Opens below)) | C.1 | Available | 01000110205569000 |
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| 659 C828 c.2 Spa. Cortesia y publicidad / | 659 F734 2007 101 طريقة لتحقيق دعاية مضمونة لشركتك / | 659 F734 2007 101 طريقة لتحقيق دعاية مضمونة لشركتك / | 659 K1984 2010 The media handbook : a complete guide to advertising media selection, planning, research, and buying / | 659.1 A2448 2009 The advertising handbook / | 659.1 A2448 Am.W. The advertising business : operations, creativity, media planning, integrated communications / | 659.1 A411 عملية الاتصال الاعلانى / |
Includes bibliographical references and index
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