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Effect of internal marketing adoption on the performance of the commercial banks in Egypt / Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Nahla Hassan Eltabie , 2012Description: 179 Leaves : charts ; 30cmOther title:
  • أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية [Added title page title]
Subject(s): Online resources: Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
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Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below)) Not for loan 01010110060705000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below)) 60705.CD Not for loan 01020110060705000

Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration

The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance

Issued also as CD

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