Effect of internal marketing adoption on the performance of the commercial banks in Egypt / Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim

By:

Nahla Hassan Eltabie

Contributor(s):

Ahmed Ibrahim Ghoneim []

Material type: Text

TextLanguage: English Publication details: Cairo : Nahla Hassan Eltabie , 2012Description: 179 Leaves : charts ; 30cmOther title:

أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية [Added title page title]

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Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance

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Holdings
Item type	Current library	Home library	Call number	Copy number	Status	Barcode
Thesis	قاعة الرسائل الجامعية - الدور الاول	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below))		Not for loan	01010110060705000
CD - Rom	مخـــزن الرســائل الجـــامعية - البدروم	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below))	60705.CD	Not for loan	01020110060705000

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Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration

The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance

Issued also as CD

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