Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management

Due to the high competition among compames who seek to attract a pool of candidates to fill vacant positions, recruitment advertisement is recognized to be an important method as announce vacancies in order to achieve successful pre-hire recruitment outcomes such as intentions to apply. In marketing literature, advertisement language choice was found to affect consumer purchase behavior. Therefore, this present study aims to provide evidence on how advertisement language would influence job seekers' application intentions mediated by organizational prestige and organizational attractiveness