Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Bussiness Administration

This research aimed to formulate an innovative conceptual model of why and how the marketing research creed and process should evolve and proceed to live up to the emerging high ends of marketing in theory and practice. The new conceptual framework adopted an interdisciplinary approach through striving to build an evolutionary marketing research theory that is triggered by a generalized Darwinism intellectual paradigm with special emphasis on fulfilling non-linear marketing contributions as a highly desirable and yet demanding modern marketing destination. Apart from substantive theoretical analysis of a widely relevant variety of academic literature, the conceptual model was further grounded on exploratory evidence on marketing research panels as arguably creative and insightful empirical context in the form of analysis of secondary data and qualitative research on the world class adoption of panels by best practices of the global marketing research industry. The research concluded a detailed research agenda through three formulated research hypotheses and a research methodology for rigorous real data-driven testing and subsequent refinement of the proposed intelligentsia of the conceptual model. the statistical performance and power of the proposed model empirically testing use of meta-analysis

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