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	1.	Local cover image Image from OpenLibrary	The impact of characters based branding products on marketing to children / Perihan Adbelmohsen Salah ; Supervised Ahmed Ibrahim Ghoneim by Perihan Adbelmohsen Salah Ahmed Ibrahim Ghoneim [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Perihan AdbElMohsen Salah , 2013 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: أثر استخدام الشخصيات الكرتونية فى تمييز المنتجات على التسويق للاطفال Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Pe.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2013.Pe.I. Save to lists Add to cart (remove)
	2.	Local cover image Image from OpenLibrary	Evaluating branding practices of MBA programs in Egypt / Yosra Abdullatif Elsharkawy ; Supervised Hanaa Abdelhalim Said by Yosra Abdullatif Elsharkawy Hanaa Abdelhalim Said [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Yosra Abdullatif Elsharkawy , 2012 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: تقييم الماركة لبرامج الماجستير المهنى فى مصر Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Yo.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Yo.E. Save to lists Add to cart (remove)
	3.	Image from OpenLibrary	Building place brand image towards a methodology of tourism destination branding / Amany Sakr Mohamed Sakr ; Supervised Mohamed Medhat Dora , Dalia Ali Taha by Amany Sakr Mohamed Sakr Dalia Ali Taha [] Mohamed Medhat Dora [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Amany Sakr Mohamed Sakr , 2017 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Other title: بناء صورة للعلامة التجارية التنافسية للمكان نحو منهجية منح مقصد سياحى للعلامة التجارية كوجهة Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.Ph.D.2017.Am.B. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.Ph.D.2017.Am.B. Save to lists Add to cart (remove)
	4.	Image from OpenLibrary	Examining the role of internal branding in retail Banking on brand supporting behavior of employees / Sally Raouf Ragheb Garas ; Supervised Amira Fouad Ahmad Mahran by Sally Raouf Ragheb Garas Amira Fouad Ahmad Mahran [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Sally Raouf Ragheb Garas , 2017 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: دراسة دور العلامة التجارية الداخلية فى قطاع التجزئة المصرفية بالبنوك التجارية و أثره على سلوك العاملين الداعم للعلامة التجارية Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2017.Sa.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2017.Sa.E. Save to lists Add to cart (remove)
	5.	Image from OpenLibrary	City branding : As a new approach in dealing with urban design concepts / Amna Ayman Kamal Mashhour ; Supervised Amr Elhalafawy by Amna Ayman Kamal Mashhour Amr Elhalafawy [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Amna Ayman Kamal Mashhour , 2017 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Other title: التسويق الترويجى للمدينة : كمدخل جديد للتعامل مع مفاهيم التصميم العمرانى Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Am.C. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Am.C. Save to lists Add to cart (remove)
	6.	Image from OpenLibrary	The potential effect of urban image on city branding / Noha Hussein Hefnawy ; Supervised Hesham Sameh Hussein , Mohamed Anwer Zayed , Hosam Mohamed Abdelaziz by Noha Hussein Hefnawy Hesham Sameh Hussein [] Hosam Mohamed Abdelaziz [] Mohamed Anwer Zayed [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Noha Hussein Hefnawy , 2018 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering Other title: تأثير الصورة البصرية لعمران المدينة علي شهرتها العالمية Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.Ph.D.2018.No.P. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.Ph.D.2018.No.P. Save to lists Add to cart (remove)
	7.	Image from OpenLibrary	Marketing through the lens of history : Using research synthesis to develop branding theory / Omar H. Eldahan ; Supervised Wael Kortam by Omar Hamdy Ahmed Eldahan Wael Kortam [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Omar Hamdy Ahmed Eldahan , 2019 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: التسويق من خلال مدخل التاريخ : استخدام التكامل البحثى لوضع نظرية الماركة Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2019.Om.M. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2019.Om.M. Save to lists Add to cart (remove)
	8.	Image from OpenLibrary	The impact of general authority for investment's (GAFI) marketing activities on brand image of Egypt as an investment destination / Moawad Mohamed Zaghloul Alalky ; Supervised Amira Fouad Ahmed by Moawad Mohamed Zaghloul Alalky Amira Fouad Ahmed [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Moawad Mohamed Zaghloul Alalky , 2020 Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: تأثير الأنشطة التسويقية للهيئة العامة للاستثمار على الصورة الذهنية لمصر كمقصد استثمارى Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2020.Ma.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2020.Ma.I. Save to lists Add to cart (remove)
	9.	Image from OpenLibrary	Examining the relationship between the attributes of employer branding and Innovative work behavior among the administrative staff of private universities in Cairo / Doaa Saleh Salem ; Supervised Kamel Ali M. Omran by Doaa Saleh Salem Kamel Ali M. Omran [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Doaa Saleh Salem , 2020 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: دراسة العلاقه بين سمات ماركة صاحب (المشغل) و سلوك العمل الإبتكارى للعاملين فى الجهاز الإدارى للجامعات الخاصه فى القاهره Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2020.Do.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2020.Do.E. Save to lists Add to cart (remove)
	10.	Image from OpenLibrary	Antecedents and consequences of university brand identification / Abdelhamid Kotb Mohamed Abdelmaaboud ; Supervised Abeer Abdelrahman mahrous , Ana Isabel Polo Pena by Abdelhamid Kotb Mohamed Abdelmaaboud Abeer Abdelrahman mahrous [] Ana Isabel Polo Pena [] Material type: Text; Format: print ; Literary form: Not fiction ; Audience: Specialized; Language: English Publication details: Cairo : Abdelhamid Kotb Mohamed Abdelmaaboud , 2021 Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration Other title: العوامل المؤثرة ونتائج تحديد الذات بالعلامة التجارية بالجامعة Online resources: Click here to access online Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Ab.A. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2021.Ab.A. Save to lists Add to cart (remove)
	11.	Image from Amazon.com Image from OpenLibrary	Brand management / Mohd. Altaf Khan. by Khan, M. Altaf Material type: Text; Format: print ; Literary form: Not fiction ; Audience: General; Publication details: New Delhi, India : Enkay Publishing House, c2011 Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 658.827 K453 Store . Place hold Save to lists Add to cart (remove)
	12.	Image from Amazon.com Image from OpenLibrary	Ingredient branding : making the invisible visible / Philip Kotler, Waldemar Pfoertsch. by Kotler, Philip Pfoertsch, Waldemar Material type: Text; Format: print ; Literary form: Not fiction Publication details: Heildelberg [Germany] ; New York : Springer, 2010 Online resources: Inhaltstext Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 K874. Place hold Save to lists Add to cart (remove)
	13.	Image from Amazon.com Image from OpenLibrary	From Brand Vision to Brand Evaluation : The strategic process of growing and strengthening brands / Leslie de Chernatony. by De Chernatony, Leslie,{u200F} {u200E}, 1953- Edition: 3st ed. Material type: Text; Format: print ; Literary form: Not fiction Publication details: New York : Elsevier , 2010 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 D293 2010. Place hold Save to lists Add to cart (remove)
	14.	Image from Amazon.com Image from OpenLibrary	Brand-Driven Innovation : Strategies for Development and Design / Erik Roscam Abbing. by Abbing, Erik Roscam Material type: Text; Format: print ; Literary form: Not fiction Publication details: Lausanne, Switzerland : AVA Academia, 2010 Availability: Items available for loan: قاعة الكتب - الدور الثاني (1)Location, call number: 658.827 A124. Place hold Save to lists Add to cart (remove)