Effect of internal marketing adoption on the performance of the commercial banks in Egypt / Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim
Material type:
- أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية [Added title page title]
- Issued also as CD
Item type | Current library | Home library | Call number | Copy number | Status | Barcode | |
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قاعة الرسائل الجامعية - الدور الاول | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below)) | Not for loan | 01010110060705000 | ||
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مخـــزن الرســائل الجـــامعية - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.05.01.M.Sc.2012.Na.E (Browse shelf(Opens below)) | 60705.CD | Not for loan | 01020110060705000 |
Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
The purpose of this thesis is to examine the relationships between internal marketing, customer loyalty and business performance with respect to the commercial banks in Egypt. In order to achieve this purpose, four hypotheses are formulated to link the dimensions of internal marketing with customer loyalty and banks performance
Issued also as CD
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