Developing performance measurement indicators for corporate social reponsibility programs in Egypt : A performance evaluation tool using the balanced scorecard / Nancy Bouchra Hanna ; Supervised Raghda Elebrashi
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TextLanguage: English Publication details: Cairo : Nancy Bouchra Hanna , 2014Description: 256 Leaves : charts ; 30cmSubject(s): Online resources: Dissertation note: Thesis (M.Sc.) - Garman University - Faculty of Postgraduate Studies and Scientific Research- Department of General Management Summary: For many decades, corporate social reponsibility was widely used by organiations as a tool to ther image and reputation (Porter and Kramer,2002). When appropriately linked to strategy (Galbreath, 2009), CSR could be a source of competitive advantage for firms (Galbreath, 2009 ; Gyves and O'Higgins, 2008) as it boosts different financial and non-financial indicators such as: sales, customer satisfaction, productivity and technologcal capabilities (Smith, 2007; Moir,2001; Galbreath,2010; Gallego-Alvarez et al.2011).
| Item type | Current library | Home library | Call number | Status | Barcode | |
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2014.Na.D (Browse shelf(Opens below)) | Not for loan | 01010110072192000 |
Thesis (M.Sc.) - Garman University - Faculty of Postgraduate Studies and Scientific Research- Department of General Management
For many decades, corporate social reponsibility was widely used by organiations as a tool to ther image and reputation (Porter and Kramer,2002). When appropriately linked to strategy (Galbreath, 2009), CSR could be a source of competitive advantage for firms (Galbreath, 2009 ; Gyves and O'Higgins, 2008) as it boosts different financial and non-financial indicators such as: sales, customer satisfaction, productivity and technologcal capabilities (Smith, 2007; Moir,2001; Galbreath,2010; Gallego-Alvarez et al.2011).
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