The impact of Corporate Social Responsibility initiatives on consumers' behavioral intentions in the Egyptian market / Salma Karem Kolkailah ; Supervised Ehab Abouaish , Noha Elbassiouny
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TextLanguage: English Publication details: Cairo : Salma Karem Kolkailah , 2010Description: 237Leaves : charts , facsimiles ; 30cmOnline resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing Summary: Corporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2010.Sa.I (Browse shelf(Opens below)) | Not for loan | 01010110060180000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Marketing
Corporate Social Responsibility (CSR) started to receive greater attention in recent years . The relevant CSR literature holds different and sometimes conflicting - results with regards to the consumers' responses towards socially responsible companies . In addition , the literature mostly focused on CSR in developed countries ; accordingly a closer look at developing countries is needed
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