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Integrated advertising, promotion, and marketing communications / Kenneth E. Clow, Donald E. Baack.

By: Contributor(s): Material type: TextTextPublication details: Upper Saddle River, N.J. : Prentice Hall, c2002.Description: xxvi, 638 p. : col. ill. ; 25 cmISBN:
  • 0130175781
Other title:
  • Integrated advertising, promotion & marketing communications [Cover title]
Subject(s): DDC classification:
  • 659.1 21
LOC classification:
  • HF5415.123 .C58 2002
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Item type Current library Home library Call number Copy number Status Barcode
Books Books قاعة الكتب - الدور الثاني المكتبة المركزبة الجديدة - جامعة القاهرة 659.1 C648 (Browse shelf(Opens below)) C.1 Available 01000110198385000

Includes bibliographical references and index.

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