An inveatigation of the academic-practitioner divide in the field of marketing : With implications for marketing education / Hala Mohamed Elsayed ; Supervised Noha Elbassiouny
Material type:
TextLanguage: English Publication details: Cairo : Hala Mohamed Elsayed , 2011Description: 196Leaves : charts ; 30cmOnline resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: When comparing between the real life practice of the profession of a marketer with the texbook material taught in the marketing academic field a lot of issues seem to arise that cause what researchers name the academic - practitioner divide . The specific nature of the divide is an irrelevancy problrem the reason behind its existence varies from marketing education techniques to academic marketing resaerch
| Item type | Current library | Home library | Call number | Status | Barcode | |
|---|---|---|---|---|---|---|
Thesis
|
قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2011.Ha.I (Browse shelf(Opens below)) | Not for loan | 01010110060299000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
When comparing between the real life practice of the profession of a marketer with the texbook material taught in the marketing academic field a lot of issues seem to arise that cause what researchers name the academic - practitioner divide . The specific nature of the divide is an irrelevancy problrem the reason behind its existence varies from marketing education techniques to academic marketing resaerch
There are no comments on this title.
Click on an image to view it in the image viewer