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The Brandpromise : how Costco, Ketel One, Make-a-wish, Tourism Vancouver, and other leading brands make and keep the promise that guarantees success! / Duane E. Knapp.

By: Material type: TextTextPublication details: New York : McGraw-Hill , c2008.Description: xix, 264 p. : ill. ; 24 cmISBN:
  • 0071494413
  • 9780071494410
Other title:
  • Brand promise
Subject(s): DDC classification:
  • 658.8/27 22
LOC classification:
  • HD69.B7 K623 2008
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Holdings
Item type Current library Home library Call number Copy number Status Barcode
Books Books قاعة الكتب - الدور الثاني المكتبة المركزبة الجديدة - جامعة القاهرة 658.827 K674 (Browse shelf(Opens below)) C.1 Available 01000110189030000

Includes bibliographical references (p. 247-253) and indexes.

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