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The service-dominant logic of marketing : dialog, debate, and directions / Robert F. Lusch and Stephen L. Vargo, editors ; forewords by Ruth N. Bolton and Frederick E. Webster, Jr.

Contributor(s): Material type: TextTextPublication details: Armonk, N.Y. : M.E. Sharpe, c2006.Description: xviii, 449 p. : ill. ; 27 cmISBN:
  • 0765614901 (cloth : alk. paper)
  • 076561491X (pbk. : alk. paper)
  • 9780765614902 (cloth : alk. paper)
  • 9780765614919 (pbk. : alk. paper)
Subject(s): DDC classification:
  • 658.812 22
LOC classification:
  • HF5415 .S377 2006
Online resources:
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Item type Current library Home library Call number Copy number Status Barcode
Books Books مخزن الكتب - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة 658.812 S4914 Store (Browse shelf(Opens below)) C.1 Available 01000110194632000

Includes bibliographical references and index.

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