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Ads, fads, and consumer culture : advertising's impact on American character and society / Arthur Asa Berger ; with illustrations by the author. by
Edition: 3rd ed.
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Lanham : Rowman & Littlefield Publishers, c2007
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Availability: Items available for loan: قاعة الثقاقات الاجنبية - الدور الثالث (1)Location, call number: 659.10420973 B4961 2007 Am.W..

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Creating do-it-yourself customers : how great customer experiences build great companies / Peter C. Honebein, Roy F. Cammarano. by
Material type: Text Text; Format: print ; Literary form: Not fiction
Publication details: Australia : Thomson; American Marketing Association (AMA) c2005
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Availability: Items available for loan: مخزن الكتب - البدروم (1)Location, call number: 640.73 H7721 Store .