header
Local cover image
Local cover image
Image from OpenLibrary

Examining the validity and reliability of measuring advertising believability effectiveness in Egyptian higher education market / Ghada Gad Elsayed Gad ; Supervised Wael Kortam

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Ghada Gad Elsayed Gad , 2014Description: 104 Leaves ; 30cmSubject(s): Online resources: Available additional physical forms:
  • Issued also as CD
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration Summary: This research aims to exploring the marketing phenomena of advertising believability effectiveness in the Egyptian higher education market. It is argued by the research that the context of marketing of higher education would provide new theoretical foundation and extensions of academic in sights of advertising believability effectiveness. Research proposition were developed grounded on exploratory evidence of literature review, secondary data, qualitative research and empirical substantiation of research propositions. Accordingly this research aimed to explore and reach some conclusive findings on realizing and improving the quality of measuring validity and reliability the effectiveness of advertising campaigns by higher education institution operating in Egypt with the special reference to universities
Tags from this library: No tags from this library for this title. Log in to add tags.
Star ratings
    Average rating: 0.0 (0 votes)
Holdings
Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2014.Gh.E (Browse shelf(Opens below)) Not for loan 01010110065326000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.05.01.M.Sc.2014.Gh.E (Browse shelf(Opens below)) 65326.CD Not for loan 01020110065326000

Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration

This research aims to exploring the marketing phenomena of advertising believability effectiveness in the Egyptian higher education market. It is argued by the research that the context of marketing of higher education would provide new theoretical foundation and extensions of academic in sights of advertising believability effectiveness. Research proposition were developed grounded on exploratory evidence of literature review, secondary data, qualitative research and empirical substantiation of research propositions. Accordingly this research aimed to explore and reach some conclusive findings on realizing and improving the quality of measuring validity and reliability the effectiveness of advertising campaigns by higher education institution operating in Egypt with the special reference to universities

Issued also as CD

There are no comments on this title.

to post a comment.

Click on an image to view it in the image viewer

Local cover image