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The impact of benchmarking categories on the validity of marketing performance measurement exploratory descriptive study applied upon tourism industry in Egypt / Shaimaa Fahmy Said ; Supervised Wael Kortam by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Shaimaa Fahmy Said , 2009
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • أثر تصنيف المعايير المرجعية على صدق قياس الأداء التسويقى : دراسة استكشافية مطبقة على السياحة فى مصر
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2009.Sh.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2009.Sh.I.

2.
The effect of the organizational, environmental and managerial variables on marketing performance : An empirical study / Sally Kamel Ali Omran ; Supervised Eldesuki Hamed Abouzaid by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Sally Kamel Ali Omran , 2013
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • دراسة تأثير المتغيرات التنظيمية والبيئية والإدارية على الأداء التسويقى : دراسة تطبيقية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2013.Sa.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2013.Sa.E.

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