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Evolving shopping mall image and user perception and cognitive performance / Omnia Hesham Mostafa Aboseree ; Supervised Hisham Sherif Gabr , Yasmeen Mohamed Elsemary

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cairo : Omnia Hesham Mostafa Aboseree , 2021Description: 190 P. : charts , facsimiles , photoghrphs ; 30cmOther title:
  • تطور صورة مركز التسوق وإدراك المستخدم والأداء المعرفى [Added title page title]
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  • Issued also as CD
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering Summary: The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the user{u2019}s perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users{u2019} preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping mall{u2019}s environment
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Item type Current library Home library Call number Copy number Status Barcode
Thesis Thesis قاعة الرسائل الجامعية - الدور الاول المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2021.Om.E (Browse shelf(Opens below)) Not for loan 01010110084055000
CD - Rom CD - Rom مخـــزن الرســائل الجـــامعية - البدروم المكتبة المركزبة الجديدة - جامعة القاهرة Cai01.13.02.Ph.D.2021.Om.E (Browse shelf(Opens below)) 84055.CD Not for loan 01020110084055000

Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering

The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the user{u2019}s perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users{u2019} preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping mall{u2019}s environment

Issued also as CD

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