Evolving shopping mall image and user perception and cognitive performance / Omnia Hesham Mostafa Aboseree ; Supervised Hisham Sherif Gabr , Yasmeen Mohamed Elsemary
Material type:
- تطور صورة مركز التسوق وإدراك المستخدم والأداء المعرفى [Added title page title]
- Issued also as CD
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قاعة الرسائل الجامعية - الدور الاول | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.13.02.Ph.D.2021.Om.E (Browse shelf(Opens below)) | Not for loan | 01010110084055000 | ||
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مخـــزن الرســائل الجـــامعية - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.13.02.Ph.D.2021.Om.E (Browse shelf(Opens below)) | 84055.CD | Not for loan | 01020110084055000 |
Thesis (Ph.D.) - Cairo University - Faculty of Engineering- Department of Architectural Engineering
The research focused on the effect of the shopping malls image including the physical and nonphysical elements as a combination on the user{u2019}s perception, cognition and approach or avoidance behavior inside the mall environment, through investigating, observing and analyzing the data collection using the field interviews and filling out a questionnaires for both architects and Egyptian shoppers, to achieve an integrated entrance formulated to get a successful shopping mall that achieves users{u2019} preference and attractiveness. Through the physical and the nonphysical relative weights of the shopping mall{u2019}s environment
Issued also as CD
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