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1.
The marketing mix in an E - marketing context : As applied to five star hotel chains in Egypt / Alaa Tarek Khalil AbdEllatif ; Supervised Eldessuki H.AbouZeid by
Language: Eng
Publication details: Cairo : Alaa Tarek Khalil AbdEllatif , 2007
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty Of Commerce - Department Of Business Administration
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2007.Al.M. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2007.Al.M.

2.
Marketing for small and medium - sized hospitality enterprises / Mohamed Elsayed Abdelaziz ; Supervised Mahmoud Mahmoud Hewedi , Shawki Hussein by
Language: English
Publication details: Cairo : Mohamed Elsayed Abdelaziz , 2003
Dissertation note: Thesis (M.Sc.) - Cairo University - Elfayoum Branch - Faculty of - Department of Hotel Studies
Other title:
  • التسويق فى شركات الضيافة صغيرة ومتوسطة الحجم
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.27.02.M.Sc.2003.Mo.M. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.27.02.M.Sc.2003.Mo.M.

3.
Success factors of viral marketing and how effective its use would be in Egypt / Farah Galal Mansour Khalil ; Supervised Frank Harry Witt by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Farah Galal Mansour Khalil , 2009
Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
Availability: Items available for reference: قاعة الثقاقات الاجنبية - الدور الثالث: Not for loan (1)Location, call number: Cai01.34.M.Sc.2009.Fa.S.

4.
The effect of character education programs on the potential consumer behavior of tweens : The case of private American international school in Egypt / Noha Elbassiouny ; Supervised Klischewski Ralf , Abouaish Ehab , Taher Ahmed by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: eng
Publication details: Cairo : Noha Elbassiouny , 2009
Dissertation note: Thesis (Ph.D.) - German University - Faculty of Postgraduates Studies and Scientific Research - Department of Management with a specialization in marketing
Availability: Items available for reference: قاعة الثقاقات الاجنبية - الدور الثالث: Not for loan (1)Location, call number: Cai01.34.Ph.D.2009.No.E.

5.
The impact of benchmarking categories on the validity of marketing performance measurement exploratory descriptive study applied upon tourism industry in Egypt / Shaimaa Fahmy Said ; Supervised Wael Kortam by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Shaimaa Fahmy Said , 2009
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • أثر تصنيف المعايير المرجعية على صدق قياس الأداء التسويقى : دراسة استكشافية مطبقة على السياحة فى مصر
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2009.Sh.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2009.Sh.I.

6.
Developing DSS for marketing using business intelligence tools / Samaa Ahmed Rashwan Fawaz ; Supervised Mohamed Hassan Rasmy , Omar Soliman by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Samaa Ahmed Rashwan Fawaz , 2010
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Computers and Information - Department of Operations Research and Decision Support
Other title:
  • انشاء نظام دعم القرار لادارة التسويق باستخدام ادوات الاعمال الذكية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.20.02.M.Sc.2010.Sa.D. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.20.02.M.Sc.2010.Sa.D.

7.
Woman's role in production consumption and marketing of food in some villages at Monofeia governorate / Sherein Maher Abd El Wahab Waked ; Supervised Nadia Mohamed AbdAllah , Khadiga Abd El Hameed Sedky , Aman Ali ElGarhi by
Language: Eng
Publication details: Cairo : Sherein Maher Abd El Wahab Waked , 2004
Dissertation note: Thesis (PH.D.) - Cairo University - Faculty Of Agriculture - Department Of Food Science and Technology
Other title:
  • دور المرأة فى انتاج و استهلاك وتسويق الغذاء فى بعض قرى محافظة المنوفية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.07.09.Ph.D.2004.Sh.W. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.07.09.Ph.D.2004.Sh.W.

8.
Marketing green architecture in Egypt : Integration of green architecture into the mainstuream construction market in Egypt / Karim Mohamed Badr Abdelkader Ayyad ; Supervised Bahaa Eldin Hafez Bakry , Mohamed Hussein Abdelkader by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Karim Mohamed Badr Abdelkader Ayyad , 2012
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering
Other title:
  • تسويق العمارة الخضراء فى مصر : تكامل العمارة الخضراء نع سوق البناء فى مصر
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2012.Ka.M. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2012.Ka.M.

9.
The impact of entrepreneurial marketing factors on competitive innovativeness among female entrepreneurs in Egypt / Sarah Osama Abdelrahman ; Supervised Wael Kortam , Abeer Abdelrahman Mahrous by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Sarah Osama Abdelrahman , 2012
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • أثر عوامل التسويق لريادة الأعمال على الابداع التنافسى بين رائدات الأعمال فى مصر
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Sa.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Sa.I.

10.
Effect of internal marketing adoption on the performance of the commercial banks in Egypt / Nahla Hassan Eltabie ; Supervised Ahmed Ibrahim Ghoneim by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Nahla Hassan Eltabie , 2012
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • أثر تبنى سياسة التسويق الداخلي على أداء البنوك التجارية في جمهورية مصر العربية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Na.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2012.Na.E.

11.
The effect of the organizational, environmental and managerial variables on marketing performance : An empirical study / Sally Kamel Ali Omran ; Supervised Eldesuki Hamed Abouzaid by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Sally Kamel Ali Omran , 2013
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • دراسة تأثير المتغيرات التنظيمية والبيئية والإدارية على الأداء التسويقى : دراسة تطبيقية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2013.Sa.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2013.Sa.E.

12.
Effect of social marketing campaign on utilization of primary health care services : An intervention study in urban sector of Sharkia governorate / Randa Mohamed Said ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Soliman Fouda , Ghada Mahmoud Khafagy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Randa Mohamed Said , 2013
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
Other title:
  • تأثير حملة التسويق الاجتماعى على الانتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الحضرى بمحافظة الشرقية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.11.35.Ph.D.2013.Ra.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.11.35.Ph.D.2013.Ra.E.

13.
Relationship marketing in healthcare industry in Egypt : A Model for selecting and retaining customers / Ghada Mostafa Elganzoury ; Supervised Mahmoud Sadek Bazaraa by
Language: Eng
Publication details: Cairo : Ghada Mostafa Elganzoury , 2004
Dissertation note: Thesis (PH.D.) - Cairo University - Faculty Of Commerce - Department Of Business Administration
Other title:
  • تسويق العلاقات فى مجال الرعاية الطبية فى مصر اطار اختيار فى المنظمات والمحافظة عليه
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2004.Gh.R. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.Ph.D.2004.Gh.R.

14.
The role of online communities in shaping the Egyptian voters, behavior in transtional periods : A political marketing study / Yassmien Ahmed Yehia ; Supervised Ahmed Ghoneim , Tamer Elsharnouby by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Yassmien Ahmed Yehia , 2014
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Adminstration
Other title:
  • دراسة فى التسويق السياسى : دور المجتمعات الإفتراضية فى تشكيل سلوك الناخبين المصريين فى الفترات الانتقالية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2014.Ya.R. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2014.Ya.R.

15.
Effect of social marketing campaign on primary health care utilization : An interventional study in rural sector in Sharkia Governorate / Nora Nabil Hussein ; Supervised Maha Mohamed Ghobashi , Mohamed Adel Foda , Maha Abdelrahman Mowafy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Nora Nabil Hussein , 2014
Dissertation note: Thesis (Ph.D.) - Cairo University - Faculty of Medicine - Department of Family Medicine
Other title:
  • تأثير حملة التسويق الإجتماعى على الإنتفاع بخدمات الرعاية الصحية الأولية : دراسة تدخلية فى القطاع الريفى بمحافظة الشرقية
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.11.35.Ph.D.2014.No.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.11.35.Ph.D.2014.No.E.

16.
Examining the impact of cause related marketing on consumer{u2019}s attitudes / Heba Ahmed Lotfy Mansour ; Supervised Mohamed Abdallah Abdelraheem by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Heba Ahmed Lotfy Mansour , 2015
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Other title:
  • دراسة أثر التسويق للأغراض الاجتماعية علي اتجاهات العملاء
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.He.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.He.E.

17.
The impact of Cause-related Marketing (CrM) on service brand switching intentions : The case of the telecommunications services in Egypt / Sara Osama Hassan Hosny Salem ; Supervised Ehab Mohamed Hassan AbouAish by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Sara Osama Hassan Hosny Salem , 2015
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Commerce - Department of Business Administration
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Sa.I. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.05.01.M.Sc.2015.Sa.I.

18.
The future servicescape for Egyptian private hospitals : Application of transformative service research and evidence-based design / Sara Mohamed Mostafa Mohamed Ahmed Hamed ; Supervised Noha Elbassiouny , Anabel Ternės by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Sara Mohamed Mostafa Mohamed Ahmed Hamed , 2016
Dissertation note: Thesis (Ph.D.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Marketing
Availability: Items available for reference: قاعة الثقاقات الاجنبية - الدور الثالث: Not for loan (1)Location, call number: Cai01.34.Ph.D.2016.Sa.F.

19.
Eco-islamic marketing : A moral obligation to purchase energy efficient products : A case study in Amman, Jordan / Philipp Peter Dieter ; Supervised Mohamed Elsobki , Sayed Kaseb , Dirk Dahlhaus by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Philipp Peter Dieter , 2015
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Mechanical Power Engineering
Other title:
  • التسويق البيئى الاسلامى : الالتزام الاخلاقى فى شراء المنتجات عالية الكفاءة فى استخدام الطاقة : دراسة حالة فى عمان: الأردن
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.11.M.Sc.2015.Ph.E. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.11.M.Sc.2015.Ph.E.

20.
City branding : As a new approach in dealing with urban design concepts / Amna Ayman Kamal Mashhour ; Supervised Amr Elhalafawy by
Material type: Text Text; Format: print ; Literary form: Not fiction ; Audience: Specialized;
Language: English
Publication details: Cairo : Amna Ayman Kamal Mashhour , 2017
Dissertation note: Thesis (M.Sc.) - Cairo University - Faculty of Engineering - Department of Architectural Engineering
Other title:
  • التسويق الترويجى للمدينة : كمدخل جديد للتعامل مع مفاهيم التصميم العمرانى
Availability: Items available for reference: قاعة الرسائل الجامعية - الدور الاول: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Am.C. مخـــزن الرســائل الجـــامعية - البدروم: Not for loan (1)Location, call number: Cai01.13.02.M.Sc.2017.Am.C.

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