An overview of pharmaceutical promotion activities and their effect on physicians' brand awareness : The case of Egypt / Salma Yehia Zakaria Elguindy ; Supervised Ehab Abouaish , Noha Elbassiouny
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TextLanguage: English Publication details: Cairo : Salma Yehia Zakaria Elguindy , 2010Description: 353Leaves : charts ; 30cmOnline resources: Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management Summary: The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals
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Thesis
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | Cai01.34.M.Sc.2010.Sa.O (Browse shelf(Opens below)) | Not for loan | 01010110060222000 |
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The purpose of this thesis is to provide a deeper analysis of the influence of pharmaceutical promotional activities over physicians' prescription decisions . The thesis also studies physicians' attitudes and preferences toward pharmaceutical promotional activies and compares them to those of pharmaceuticals experts . Moreover , the thesis highlights sources of ethical dilemmas in markeing for pharmaceuticals
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