A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : A case application on unilever /
Doaa Tawfiq Badran
A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : A case application on unilever / Doaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny - Cairo : Doaa Tawfiq Badran , 2013 - 173 Leaves ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan
A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : A case application on unilever / Doaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny - Cairo : Doaa Tawfiq Badran , 2013 - 173 Leaves ; 30cm
Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management
The cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan