A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : (رقم التسجيلة. 46932)
[ عرض عادي ]
| 000 -LEADER | |
|---|---|
| fixed length control field | 01467cam a2200277 a 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GiCUC |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20250223031027.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 140819s2013 ua f m 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | EG-GiCUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GiCUC |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| 049 ## - LOCAL HOLDINGS (OCLC) | |
| Holding library | Gift |
| 097 ## - Thesis Degree | |
| Thesis Level | M.Sc |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Classification number | Cai01.34.M.Sc.2013.Do.C |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Doaa Tawfiq Badran |
| 245 12 - TITLE STATEMENT | |
| Title | A cross - cultural study on the relationship between elements of corporate visual identity (CVI) and consumers' cognitive and affective components of attitude : |
| Remainder of title | A case application on unilever / |
| Statement of responsibility, etc. | Doaa Tawfiq Badran ; Supervised Gunter Silberer , Noha Elbassiouny |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Cairo : |
| Name of publisher, distributor, etc. | Doaa Tawfiq Badran , |
| Date of publication, distribution, etc. | 2013 |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 173 Leaves ; |
| Dimensions | 30cm |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | The cross - cultural study strives to investigate the role of affective and cognitive components of attitude towards the formation of Corporate Visual Identity (CVI) on the multinational. Fast Moving Consumer Goods (FMCG) organization. Unilever. This research suggests that affect was more induced in Egypt towards the design elements of Unilever color, U - shaped logo and slogan |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gunter Silberer , |
| Relator term | |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Noha Elbassiouny , |
| Relator term | |
| 856 ## - ELECTRONIC LOCATION AND ACCESS | |
| Uniform Resource Identifier | <a href="http://172.23.153.220/th.pdf">http://172.23.153.220/th.pdf</a> |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Nazla |
| Reviser | Revisor |
| 905 ## - LOCAL DATA ELEMENT E, LDE (RLIN) | |
| Cataloger | Samia |
| Reviser | Cataloger |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Source of classification or shelving scheme | Not for loan | Home library | Current library | Date acquired | Full call number | Barcode | Date last seen | Koha item type |
|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الثقاقات الاجنبية - الدور الثالث | 11.02.2024 | Cai01.34.M.Sc.2013.Do.C | 01010110063640000 | 05.07.2024 | Thesis |