The Impact of Social Media Influencers' Characteristics and Sponsorship Disclosure on Lovemarks : (Record no. 173817)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 03337namaa22004331i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | OSt |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20250909130148.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 250901s2024 ua a|||fr|m|| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 658.802 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 658.802 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.Ph.D.2024.Ch.I. |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Christine Attia Hanna Yousef, |
| Preparation | preparation. |
| 245 14 - TITLE STATEMENT | |
| Title | The Impact of Social Media Influencers' Characteristics and Sponsorship Disclosure on Lovemarks : |
| Remainder of title | An Experimental Study / |
| Statement of responsibility, etc. | By Christine Attia Hanna Yousef; Under the Supervision of Prof. Dr. Gamal Abd El-Aziz, Dr. Sara Osama Adam |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | تأثير الخصائص الشخصية لنشطاء مواقع التواصل الاجتماعي و الإفصاح عن الرعاية التجارية على العلامة التجارية المحببة : |
| Remainder of title | تجربة علمية / |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2024. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 212 pages : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2024. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 204-212. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | This study examines the impact of Social Media Influencers Characteristics and Sponsorship Disclosure on Lovemarks in the fast-food chain Industry.<br/> It proposes a model which examines the impact of Social Media Influencers Characteristics (Expertise, Trustworthiness, Attractiveness, Homophily, Authoritativeness, Inspirational, Approachability) and Sponsorship Disclosure type (Full sponsorship Disclosure, non-disclosed, disclosure of non-sponsorship) on Love Marks mediated by Brand Attitude. |
| 520 ## - SUMMARY, ETC. | |
| Summary, etc. | تختبر هذه الدراسة تأثير الخصائص الشخصية للمؤثرين على وسائل التواصل الاجتماعي والإفصاح عن الرعاية التجارية على علامات الحب Lovemarks في صناعة سلسلة الوجبات السريعة. وذلك من خلال اقتراح نموذج يفحص تأثير خصائص المؤثرين على وسائل التواصل الاجتماعي (الخبرة، والجدارة بالثقة، والجاذبية، والتشابه، والسلطة، والإلهام، والقدرة على التواصل) ونوع الإفصاح عن الرعاية (الإفصاح الكامل عن الرعاية، وعدم الإفصاح، والإفصاح عن عدم الرعاية) على العلامات التجارية المحببة التي يتوسطها إتجاهات العلامة التجارية |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issued also as CD |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | تسويق |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social Media Influencers |
| -- | Characteristics |
| -- | Sponsorship Disclosure |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Gamal Abd El-Aziz |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Sara Osama Adam |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2024 |
| Supervisory body | Gamal Abd El-Aziz |
| -- | Sara Osama Adam |
| Discussion body | Wael Abd El Razek Kortam |
| -- | Gamal Sayed Abd ElAziz |
| -- | Suzan Fouad Elsayed Bakr |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Nourhan |
| Reviser Names | Eman Ghareb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 01.09.2025 | 91644 | Cai01.05.01.Ph.D.2024.Ch.I. | 01010110091644000 | 01.09.2025 | 01.09.2025 | Thesis |