Social media marketing influence on b2b sales performance : (Record no. 178964)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 04080namaa22004331i 4500 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | EG-GICUC |
| 005 - أخر تعامل مع التسجيلة | |
| control field | 20260402110220.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 260309s2025 ua a|||frm||| 000 0 eng d |
| 040 ## - CATALOGING SOURCE | |
| Original cataloguing agency | EG-GICUC |
| Language of cataloging | eng |
| Transcribing agency | EG-GICUC |
| Modifying agency | EG-GICUC |
| Description conventions | rda |
| 041 0# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | eng |
| Language code of summary or abstract | eng |
| -- | ara |
| 049 ## - Acquisition Source | |
| Acquisition Source | Deposit |
| 082 04 - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 006.754 |
| 092 ## - LOCALLY ASSIGNED DEWEY CALL NUMBER (OCLC) | |
| Classification number | 006.754 |
| Edition number | 21 |
| 097 ## - Degree | |
| Degree | Ph.D |
| 099 ## - LOCAL FREE-TEXT CALL NUMBER (OCLC) | |
| Local Call Number | Cai01.05.01.Ph.D.2025.Sh.S |
| 100 0# - MAIN ENTRY--PERSONAL NAME | |
| Authority record control number or standard number | Sherif Fekri Mohamed Metwally, |
| Preparation | preparation. |
| 245 10 - TITLE STATEMENT | |
| Title | Social media marketing influence on b2b sales performance : |
| Remainder of title | A study on egyptian smes / |
| Statement of responsibility, etc. | by Sherif Fekri Mohamed Metwally ; Supervised Prof. Dr. Hala Mohamed Labib Enaba, Dr. Hanan Yosry Sayed Emam. |
| 246 15 - VARYING FORM OF TITLE | |
| Title proper/short title | أثر التسويق عبر وسائل التواصل الاجتماعي على اﻷداء البيعي للشركات العاملة في أسواق المنظمات : |
| Remainder of title | دراسة على الشركات المصرية الصغيرة والمتوسطة |
| 264 #0 - PRODUCTION, PUBLICATION, DISTRIBUTION, MANUFACTURE, AND COPYRIGHT NOTICE | |
| Date of production, publication, distribution, manufacture, or copyright notice | 2025. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 267 pages : |
| Other physical details | illustrations ; |
| Dimensions | 30 cm. + |
| Accompanying material | CD. |
| 336 ## - CONTENT TYPE | |
| Content type term | text |
| Source | rda content |
| 337 ## - MEDIA TYPE | |
| Media type term | Unmediated |
| Source | rdamedia |
| 338 ## - CARRIER TYPE | |
| Carrier type term | volume |
| Source | rdacarrier |
| 502 ## - DISSERTATION NOTE | |
| Dissertation note | Thesis (Ph.D)-Cairo University, 2025. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Bibliography: pages 218-234. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | This study investigates how Social Media Marketing (SMM) influences Sales <br/>Performance in Business-to-Business (B2B) context within Egyptian Small and <br/>Medium Enterprises (SMEs). Using a quantitative approach, the study analyzes <br/>survey data from 319 sample units via Structural Equation Modelling (SEM). <br/>Results confirm that SMM has significant positive effect on Sales Performance, <br/>mediated by Customer Engagement, Brand Awareness, and Relationship <br/>Building. The research fills a gap by demonstrating that SMM has a strategic <br/>value in emerging markets, where SMEs face unique challenges. Practical <br/>recommendations include developing targeted SMM strategies, investing in <br/>digital skills training, and implementing ROI metrics. These insights help B2B <br/>SMEs optimize Social Media for competitive advantage in resource-limited <br/>settings. |
| 520 #3 - SUMMARY, ETC. | |
| Summary, etc. | يهدف هذا البحث إلى التعرف على تأثير التسويق عبر وسائل التواصل الاجتماعي على أداء المبيعات في الشركات الصغيرة والمتوسطة المصرية العاملة في نطاق أعمال B2B. باستخدام منهج كمي، تم تحليل بيانات 319 استبانة من متخصصي التسويق باستخدام نمذجة المعادلات الهيكلية (SEM) وبرنامجSmartPLS. كشفت النتائج عن تأثير إيجابي كبير للتسويق عبر وسائل التواصل الاجتماعى على المبيعات، حيث تلعب عوامل الوساطة (تفاعل العملاء، الوعي بالعلامة التجارية، وبناء العلاقات) دوراً محورياً. توفر الدراسة إسهاماً نظرياً في فهم آليات التسويق الرقمي بالأسواق الناشئة، مع تقديم توصيات عملية للشركات لتعظيم الاستفادة من منصات التواصل الاجتماعي لتحسين الأداء التسويقي. |
| 530 ## - ADDITIONAL PHYSICAL FORM AVAILABLE NOTE | |
| Issues CD | Issues also as CD. |
| 546 ## - LANGUAGE NOTE | |
| Text Language | Text in English and abstract in Arabic & English. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Social Media |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | وسائل التواصل الاجتماعي |
| 653 #1 - INDEX TERM--UNCONTROLLED | |
| Uncontrolled term | Social Media Marketing |
| -- | Business-to-Business |
| -- | Small and Medium Enterprises |
| -- | Brand Awareness |
| -- | Customer Engagement |
| -- | Relationship Building |
| -- | التسويق عبر وسائل التواصل الاجتماعي |
| -- | أسواق المنظمات |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hala Mohamed Labib Enaba |
| Relator term | thesis advisor. |
| 700 0# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Hanan Yosry Sayed Emam |
| Relator term | thesis advisor. |
| 900 ## - Thesis Information | |
| Grant date | 01-01-2025 |
| Supervisory body | Hala Mohamed Labib Enaba |
| -- | Hanan Yosry Sayed Emam |
| Universities | Cairo University |
| Faculties | Faculty of Commerce |
| Department | Department of Business Administration |
| 905 ## - Cataloger and Reviser Names | |
| Cataloger Name | Shimaa |
| Reviser Names | Eman Ghareb |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Thesis |
| Edition | 21 |
| Suppress in OPAC | No |
| Source of classification or shelving scheme | Home library | Current library | Date acquired | Inventory number | Full call number | Barcode | Date last seen | Effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | المكتبة المركزبة الجديدة - جامعة القاهرة | قاعة الرسائل الجامعية - الدور الاول | 09.03.2026 | 93530 | Cai01.05.01.Ph.D.2025.Sh.S | 01010110093530000 | 09.03.2026 | 09.03.2026 | Thesis |