Thesis (Ph.D.) - Cairo University - Faculty of Commerce - Department of Business Administration

Drawing on the Service EcosystemTheory(from thenetworking, Disruptive innovation,and sustainableperspectives) and Customer Experience and Engagement Theory, this study examines the relationship between Customer Experience, Customer Engagement, and Purchase intentions in online settings. In this study, the proposed conceptual framework included Customer experience is conceptualized (pragmatic, hedonic, sociability, and usability). and Customer engagement is conceptualized (attitudinal and behavioral) engagement. A sample units was undertaken among members of Facebook platform as online communities from The Arab Administrative Development Organization (ARADO) a specialized organization of the League of Arab States ARADO{u2019}s mission is to comprehensively contribute to the organizational development in the Arab countries. In its{u2019} endeavor to fulfill this mission, ARADO has been and is still making efforts to offer services and programs to governments of 22 member states of ARADO. The Data selected from (7) working units for semi-structured interviews (qualitative), and convenience sampling (380) working unit for the questionnaire (quantitative), the response was analyzed statically includes proposed statistical techniques (path analysis and structural equation model) using SPSS and Smart PLS software, to test the relationship and hypothesis

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