Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific Research - Department of Management

CSR is a new field in Egypt and developing countries . It can play a blanced role in the development of the economy of any country if it takes into consideration the government`s the customer`s and the company`s benefits . The study poses 3 research questions : 1. in which sense is business sector`s CSR interesting for governments ? 2. In which sense is CSR interesting for the business sector ? 3. In which sense is CSR interesting for consumers? and one hypothesis there is no reason for the business sector to put effort into marketing CSR . The answers to these questions shed light on the importance of the corporate social responsibility for all parties of the market