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Essentials of marketing : a global managerial approach / William D. Perreault, Jr., E. Jerome McCarthy.
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TextPublication details: Boston : Irwin/McGraw-Hill, c2000.Description: xxvii, 592, 27, 10 p. : ill. (some col.) ; 28 cm. + 1 computer laser optical disc (4 3/4 in.)ISBN: - 0071179089 (international ed.)
- 0072894822 (alk. paper)
- HF5415 .M378 2000
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 P455 2000 c.1 Store (Browse shelf(Opens below)) | Available | 01000110187220000 | |
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مخزن الكتب - البدروم | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8 P455 2000 c.2 Store (Browse shelf(Opens below)) | Available | 01000110187221000 |
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| 658.8 P1731 مبادئ تسويق الخدمات / | 658.8 P1731 مبادئ تسويق الخدمات / | 658.8 P1731 c.3 Store مبادئ تسويق الخدمات / | 658.8 P455 2000 c.1 Store Essentials of marketing : a global managerial approach / | 658.8 P455 2000 c.2 Store Essentials of marketing : a global managerial approach / | 658.8 P455 2010 Essentials of marketing : a marketing strategy planning approach / | 658.8 P4784 2001 Marketing management : knowledge and skills / |
Includes indexes.
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