Dans la tete du client / Gerald Zaltman;Traduit de L{u2019}anglais par Michel Edery.
Material type:
TextLanguage: English Original language: French Publication details: Paris: Nouveaux Horizons; c2004.Description: 381 p. : ill. ; 25 cmISBN: - 2708131036 (alk. paper)
- HF5415.32 .Z35 2004
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قاعة الثقاقات الاجنبية - الدور الثالث | المكتبة المركزبة الجديدة - جامعة القاهرة | 658.8342 Z22 Am.W. (Browse shelf(Opens below)) | C.1 | Available | 01000110188369000 |
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| 658.8342 B759 L.C Sauvez la femme, sauvez le monde : vers un declin de "la machine a vendre"? / | 658.8342 K1831 2002 Store Consumer behavior and managerial decision making / | 658.8342 S6895 2007 Consumer behavior : buying, having, and being / | 658.8342 Z22 Am.W. Dans la tete du client / | 658.8342094 S6895 2002 Store Consumer behaviour : a European perspective / | 658.8343 F251 L.C Fast Moving Consumer Goods: Competitive Conditions and Policies / | 658.84 A241 2008 ادارة المناقصات / |
American Window
Includes bibliographical references (p. 349-365) and index.
Translation of : How customers think : essential insights into the mind of the market / Gerald Zaltman.
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