Assessing sustainability marketing from macromarketing perspective : A multi-stakeholder approach / Soha Ahmed Elsayed Hamed Abutaleb ; Supervised Noha Elbassiouny

By:

Soha Ahmed Elsayed Hamed Abutaleb

Contributor(s):

Noha Elbassiouny []

Material type: Text

TextLanguage: English Publication details: Cairo : Soha Ahmed Elsayed Hamed Abutaleb , 2017Description: 272 Leaves : charts ; 30cmSubject(s):

Online resources:

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Dissertation note: Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management Summary: The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development

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Item type	Current library	Home library	Call number	Status	Barcode
Thesis	قاعة الثقاقات الاجنبية - الدور الثالث	المكتبة المركزبة الجديدة - جامعة القاهرة	Cai01.34.M.Sc.2017.So.A (Browse shelf(Opens below))	Not for loan	01010110078247000

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Thesis (M.Sc.) - German University - Faculty of Postgraduate Studies and Scientific - Department of Management

The Topic sustainability marketing and its relation macromarketing has vastly developed and gained attention by many researchers. also, the role of consumers, firms and government in achieving sustainability marketing is highly considered in the literature reviews. those are the three main stakeholders that have a great impact on preserving the environmment and achieving sustainable development

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